Sunny Isles Beach’s skyline continues to evolve. Several new luxury towers are in active development or recently delivered along the Collins Avenue corridor — each bringing fresh inventory, new amenity concepts, and, in some cases, entirely new development models to the market. For buyers evaluating where to put their capital, understanding what’s coming matters just as much as understanding what already exists.
This guide tracks the major new construction projects in Sunny Isles Beach as of mid-2026, and puts them in context against the established Jade Collection.
Bentley Residences Miami
Status: Under construction | Expected delivery: 2027
Location: Sunny Isles Beach, Collins Avenue corridor
Bentley Residences has drawn significant attention for its branded partnership with the British luxury automaker and its widely publicized “Dezervator” — a car elevator system allowing residents to park their vehicles directly inside their residences. The building represents a newer trend in ultra-luxury development: branded residences tied to non-real-estate luxury brands, following the path of Porsche Design Tower before it.
What it offers: Branded automotive-lifestyle integration, the in-unit car elevator concept, and the marketing cachet of the Bentley name attached to a residential product for the first time globally.
What buyers should weigh: As a first-of-its-kind branded concept with no completed building yet and no resale history, Bentley Residences carries the inherent uncertainty of any pre-construction purchase — pricing, amenity delivery, and the durability of the branded premium will only be tested once the building is complete and the first resale transactions occur.
Armani/Casa Residences
Status: Delivered 2020 / resales & leasing
Location: Sunny Isles Beach, Collins Avenue corridor
Armani/Casa Residences brought the Giorgio Armani-affiliated interior design brand to Sunny Isles Beach, joining the broader trend of fashion-house-branded residential towers that have also produced properties in Miami’s broader market under other designer names.
What it offers: Armani/Casa branded interiors and design language throughout common areas and residences, positioning the building within the designer-branded residence category that has grown significantly in Miami over the past several years.
What buyers should weigh: Designer-branded residences command a premium tied to the brand’s fashion cachet rather than architectural significance in the way Jade Signature’s Pritzker Prize pedigree does. Buyers should evaluate whether that distinction matters to their personal investment thesis — a fashion brand premium and an architectural prestige premium are different assets, even when priced similarly.
St. Regis Residences Sunny Isles Beach
Status: Under construction | Expected delivery: 2028
Location: 18801 Collins Avenue
While pre-construction as of 2028, St. Regis Residences remains a relevant comparison property for buyers evaluating new luxury supply against the Jade Collection, given its ongoing pre-construction & development activity. For a full comparison against Jade Signature specifically, see our dedicated guide.
Jade Signature vs. St. Regis Residences →
What New Supply Means for Buyers Evaluating the Jade Collection
Every wave of new luxury construction in Sunny Isles Beach raises a fair question for buyers already considering Jade Beach, Jade Ocean, or Jade Signature: does new supply make the Jade buildings less attractive?
The honest answer is nuanced:
New construction adds competition for buyer attention, but not necessarily for the same buyer. Branded residences like Bentley Residences and Armani/Casa are competing primarily for buyers who specifically value brand affiliation — automotive or fashion lifestyle branding — as a category. Buyers prioritizing architectural significance (Jade Signature’s Herzog & de Meuron pedigree), established rental and resale track records (Jade Beach’s 20-year history), or genuine value at the entry tier (Jade Beach and Jade Ocean’s accessible pricing) are evaluating a different set of priorities than the typical branded-residence buyer.
Pre-construction carries risk that established buildings don’t. Every new tower in active development carries construction risk, delivery timeline risk, and — critically for investors — zero resale history to underwrite against. The Jade Collection’s 8 to 20 years of operating history across its three buildings provides a depth of comparable sales, rental performance, and reserve fund management data that no pre-construction project can match until it has been operating for years.
New supply can validate the broader market rather than threaten it. Continued investment and new luxury development in Sunny Isles Beach is, on balance, a signal of sustained demand for the broader corridor — supporting the thesis that the market itself remains a strong long-term hold, even as the specific buildings competing for buyer attention evolve.
How the Jade Collection Compares to New Branded Construction
| Jade Signature | Bentley Residences | Armani/Casa | |
|---|---|---|---|
| Brand Category | Architectural (Pritzker Prize) | Automotive lifestyle | Fashion design |
| Track Record | 8 years of operating | Pre-construction | Delivered 2020 |
| Resale Data | Established | None yet | Established |
| Unique Feature | Herzog & de Meuron design | In-unit car elevator | Armani interior branding |
| Price Tier | $2M–$35M+ | Ultra-luxury | $2M–$30M+ |
For buyers specifically drawn to automotive or fashion branding as a category, the new towers offer something the Jade Collection does not attempt to replicate. For buyers prioritizing architectural significance, established performance data, and proven long-term value, the Jade Collection’s track record remains the stronger evidentiary case.
Frequently Asked Questions
What new buildings are coming to Sunny Isles Beach in 2026–2027?
Bentley Residences is the most prominent project currently under construction in Sunny Isles Beach, expected to deliver in late 2026 or early 2027. Armani/Casa Residences was delivered and is in resales and leasing.
Is Bentley Residences a good investment?
As a pre-construction project, Bentley Residences carries inherent uncertainty around final delivery, pricing realization, and resale performance that established buildings like the Jade Collection do not carry, given their multi-year operating history. The branded automotive concept is genuinely novel, which appeals to a specific buyer segment, but it lacks the track record available at Jade Beach, Jade Ocean, or Jade Signature.
How does new construction affect Jade Collection resale values?
New construction in the broader Sunny Isles Beach corridor has historically signaled sustained market demand rather than directly cannibalizing established buildings’ value, since branded new construction tends to attract a buyer segment specifically seeking that brand affiliation rather than competing head-to-head with buyers evaluating the Jade Collection’s architectural or value proposition.
Is a branded residence like Armani/Casa better than Jade Signature?
“Better” depends on what you’re optimizing for. Armani/Casa offers fashion-brand design cachet; Jade Signature offers genuine architectural significance from a Pritzker Prize-winning firm with an established 8-year track record. These are different categories of prestige rather than directly comparable products.
Considering New Construction vs. the Established Jade Collection?
Ashton Coleman tracks new development throughout Sunny Isles Beach and can provide an honest comparative assessment of pre-construction opportunities against the Jade Collection’s established track record — including which approach genuinely fits your investment timeline and risk tolerance.
Call or text: 305.978.7704
Email: AColeman@onesothebysrealty.com
Schedule a private consultation →
Related reading:
Jade Signature vs. St. Regis Residences | Jade Condos Investment Guide | Sunny Isles Beach vs. Miami Beach vs. Bal Harbour
